APA (7th ed.) Citation

Mauborgne, W. C. K. a. R. (1999). CREATING NEW MARKET SPACE. HBR.

Chicago Style (17th ed.) Citation

Mauborgne, W. Chan Kim and Renee. CREATING NEW MARKET SPACE. HBR, 1999.

MLA (8th ed.) Citation

Mauborgne, W. Chan Kim and Renee. CREATING NEW MARKET SPACE. HBR, 1999.

Warning: These citations may not always be 100% accurate.