APA (7th ed.) Citation

Rosenthal, D. (2000). CSM: CASES IN STRATEGIC MARKETING. Prentice Hall.

Chicago Style (17th ed.) Citation

Rosenthal, David. CSM: CASES IN STRATEGIC MARKETING. Prentice Hall, 2000.

MLA (8th ed.) Citation

Rosenthal, David. CSM: CASES IN STRATEGIC MARKETING. Prentice Hall, 2000.

Warning: These citations may not always be 100% accurate.