Kaplan, R. S. P. N. (2004). STRATEGY MAPS: CONVERTING INTANGIBLE ASSETS INTO TANGIBLE OUTCOMES. HBS.
Chicago Style (17th ed.) CitationKaplan, Robert S.David P. Norton. STRATEGY MAPS: CONVERTING INTANGIBLE ASSETS INTO TANGIBLE OUTCOMES. HBS, 2004.
MLA (8th ed.) CitationKaplan, Robert S.David P. Norton. STRATEGY MAPS: CONVERTING INTANGIBLE ASSETS INTO TANGIBLE OUTCOMES. HBS, 2004.
Warning: These citations may not always be 100% accurate.