APA (7th ed.) Citation

Dirksen, C. J. (1977). Advertising principles, problems and cases. Richard D Irwin Inc.

Chicago Style (17th ed.) Citation

Dirksen, Charles J. Advertising Principles, Problems and Cases. Richard D Irwin Inc, 1977.

MLA (8th ed.) Citation

Dirksen, Charles J. Advertising Principles, Problems and Cases. Richard D Irwin Inc, 1977.

Warning: These citations may not always be 100% accurate.