Frye, G. P. M. W. (1973). Current marketing views. Harper & Row.
Chicago Style (17th ed.) CitationFrye, George P. MorrisRobert W. Current Marketing Views. Harper & Row, 1973.
MLA (8th ed.) CitationFrye, George P. MorrisRobert W. Current Marketing Views. Harper & Row, 1973.
Warning: These citations may not always be 100% accurate.