AAKER ,DAVID A. (1991). Managing Brand Equity: CAPITALIZING ON THE VALUE OF A BRAND NAME. THE FREE PRESS OF GLENCEE, INC.
Chicago Style (17th ed.) CitationAAKER ,DAVID A. Managing Brand Equity: CAPITALIZING ON THE VALUE OF A BRAND NAME. THE FREE PRESS OF GLENCEE, INC, 1991.
MLA (8th ed.) CitationAAKER ,DAVID A. Managing Brand Equity: CAPITALIZING ON THE VALUE OF A BRAND NAME. THE FREE PRESS OF GLENCEE, INC, 1991.
Warning: These citations may not always be 100% accurate.