Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME

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Bibliographic Details
Main Author:	AAKER ,DAVID A
Format:	TEXT
Language:	Indonesia
Published:	THE FREE PRESS OF GLENCEE, INC 1991
Subjects:	Management
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id	lpplib-17776
record_format	oai_dc
spelling	lpplib-177762016-08-08 00:00:00Perpustakaan LPP YogyakartaManaging Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAMEAAKER ,DAVID AManagementTHE FREE PRESS OF GLENCEE, INC1991TEXTix, 299 hlm;658.827 AAK mIndonesia
institution	Politeknik LPP Yogyakarta
collection	Perpustakaan Yogyakarta
language	Indonesia
topic	Management
spellingShingle	Management AAKER ,DAVID A Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME
description
format	TEXT
author	AAKER ,DAVID A
author_facet	AAKER ,DAVID A
author_sort	AAKER ,DAVID A
title	Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME
title_short	Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME
title_full	Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME
title_fullStr	Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME
title_full_unstemmed	Managing Brand Equity : CAPITALIZING ON THE VALUE OF A BRAND NAME
title_sort	managing brand equity : capitalizing on the value of a brand name
physical	ix, 299 hlm;
publisher	THE FREE PRESS OF GLENCEE, INC
publishDate	1991
callnumber-raw	658.827 AAK m
callnumber-search	658.827 AAK m
_version_	1742522942279909376

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