APA (7th ed.) Citation

Roger A. Kerin, V. M. a. P. R. V. (1990). CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon.

Chicago Style (17th ed.) Citation

Roger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan. CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon, 1990.

MLA (8th ed.) Citation

Roger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan. CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon, 1990.

Warning: These citations may not always be 100% accurate.