Roger A. Kerin, V. M. a. P. R. V. (1990). CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon.
Citación estilo ChicagoRoger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan. CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon, 1990.
Cita MLARoger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan. CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon, 1990.
Warning: These citations may not always be 100% accurate.