Roger A. Kerin, V. M. a. P. R. V. (1990). CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon.
Chicago (17e ed.) BronvermeldingRoger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan. CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon, 1990.
MLA (8e ed.) BronvermeldingRoger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan. CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING. Allyn & Bacon, 1990.
Let op: Deze citaties zijn niet altijd 100% accuraat.