CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING

Saved in:
Bibliographic Details
Main Author: Roger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan.
Format: TEXT
Language:English
Published: Allyn & Bacon 1990
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM
id lpplib-2311
record_format oai_dc
spelling lpplib-23112016-08-08 00:00:00Perpustakaan LPP YogyakartaCONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNINGRoger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan.pemasaranAllyn & Bacon1990TEXTix,453p; 23 cm;658.801 Ker cEnglish
institution Politeknik LPP Yogyakarta
collection Perpustakaan Yogyakarta
language English
topic pemasaran
spellingShingle pemasaran
Roger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan.
CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING
description
format TEXT
author Roger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan.
author_facet Roger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan.
author_sort Roger A. Kerin, Vijay Mahafan and P. Rajan Varadarajan.
title CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING
title_short CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING
title_full CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING
title_fullStr CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING
title_full_unstemmed CONTEMPORARY PERSPECTIVES ON STRATEGIC MARKET PLANNING
title_sort contemporary perspectives on strategic market planning
physical ix,453p; 23 cm;
publisher Allyn & Bacon
publishDate 1990
callnumber-raw 658.801 Ker c
callnumber-search 658.801 Ker c
_version_ 1742523440172105728