APA (7th ed.) Citation

Myers, D. A. A. a. J. G. (1982). ADVERTISING MANAGEMENT. PRENTICE-HALL.

Chicago Style (17th ed.) Citation

Myers, David A. Aker and John G. ADVERTISING MANAGEMENT. PRENTICE-HALL, 1982.

MLA (8th ed.) Citation

Myers, David A. Aker and John G. ADVERTISING MANAGEMENT. PRENTICE-HALL, 1982.