, R. F. (1974). HANDBOOK OF MARKETING RESEARCH. McGraw-Hill Book Co.
Chicago Style (17th ed.) Citation, Robert Farber. HANDBOOK OF MARKETING RESEARCH. McGraw-Hill Book Co, 1974.
MLA (8th ed.) Citation, Robert Farber. HANDBOOK OF MARKETING RESEARCH. McGraw-Hill Book Co, 1974.
Warning: These citations may not always be 100% accurate.