APA (7th ed.) Citation

Ferber, R. (1974). HANDBOOK OF MARKETING RESEARCH. McGraw-Hill.

Chicago Style (17th ed.) Citation

Ferber, Robert. HANDBOOK OF MARKETING RESEARCH. McGraw-Hill, 1974.

MLA (8th ed.) Citation

Ferber, Robert. HANDBOOK OF MARKETING RESEARCH. McGraw-Hill, 1974.

Warning: These citations may not always be 100% accurate.