KOTLER, P. (1970). MARKETING MANAGEMENT: ANALYSIS, PLANNING, AND CONTROL. Prentice-Hall of India Private Ltd.
Chicago Style (17th ed.) CitationKOTLER, PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, AND CONTROL. Prentice-Hall of India Private Ltd, 1970.
MLA (8th ed.) CitationKOTLER, PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, AND CONTROL. Prentice-Hall of India Private Ltd, 1970.
Warning: These citations may not always be 100% accurate.