APA (7th ed.) Citation

Victor P. Buell, E. V. P. B. (1987). HANDBOOK OF MODERN MARKETING. McGraw-Hill.

Chicago Style (17th ed.) Citation

Victor P. Buell, Editt.ed. Victor P. Buell. HANDBOOK OF MODERN MARKETING. McGraw-Hill, 1987.

MLA (8th ed.) Citation

Victor P. Buell, Editt.ed. Victor P. Buell. HANDBOOK OF MODERN MARKETING. McGraw-Hill, 1987.