APA (7th ed.) Citation

Assael, H. (1984). CONSUMER BEHAVIOR AND MARKETING ACTION. Kent Publishing.

Chicago Style (17th ed.) Citation

Assael, Henry. CONSUMER BEHAVIOR AND MARKETING ACTION. Kent Publishing, 1984.

MLA (8th ed.) Citation

Assael, Henry. CONSUMER BEHAVIOR AND MARKETING ACTION. Kent Publishing, 1984.

Warning: These citations may not always be 100% accurate.