APA (7th ed.) Citation

Smith, S. V. (1968). Readings in marketing information systems. Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Smith, Samuel V. Readings in Marketing Information Systems. Houghton Mifflin Company, 1968.

MLA (8th ed.) Citation

Smith, Samuel V. Readings in Marketing Information Systems. Houghton Mifflin Company, 1968.

Warning: These citations may not always be 100% accurate.