Review, H. B. (1991). MARKETING RESEARCH THE RIGHT WAY. Harvard Business Review.
Chicago Style (17th ed.) CitationReview, Harvard Business. MARKETING RESEARCH THE RIGHT WAY. Harvard Business Review, 1991.
MLA (8th ed.) CitationReview, Harvard Business. MARKETING RESEARCH THE RIGHT WAY. Harvard Business Review, 1991.
Warning: These citations may not always be 100% accurate.