APA (7th ed.) Citation

Sounders, E. J. S. E. J. (1994). THE MARKETING INITIATIVE: ECONOMIC AND SOCIAL RESEARCH COUNCIL STUDIES INTO BRITISH MARKETING. PRENTICE-HALL.

Chicago Style (17th ed.) Citation

Sounders, Edited John Sounders.ed. Edited John. THE MARKETING INITIATIVE: ECONOMIC AND SOCIAL RESEARCH COUNCIL STUDIES INTO BRITISH MARKETING. PRENTICE-HALL, 1994.

MLA (8th ed.) Citation

Sounders, Edited John Sounders.ed. Edited John. THE MARKETING INITIATIVE: ECONOMIC AND SOCIAL RESEARCH COUNCIL STUDIES INTO BRITISH MARKETING. PRENTICE-HALL, 1994.