GUILTINAN, J. P. (1994). Marketing Management: Strategies and Programs. McGraw-Hill Inc.
Čikaški stil citiranja (17. izdanje)GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. McGraw-Hill Inc, 1994.
MLA način citiranja (8. izdanje)GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. McGraw-Hill Inc, 1994.
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