APA (7th ed.) Citation

PESSEMIER, E. A. (1966). New-Product Decisions: An analytical approach. McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

PESSEMIER, Edgar A. New-Product Decisions: An Analytical Approach. McGraw-Hill Book Company, 1966.

MLA (8th ed.) Citation

PESSEMIER, Edgar A. New-Product Decisions: An Analytical Approach. McGraw-Hill Book Company, 1966.

Warning: These citations may not always be 100% accurate.