KERIN, R. A. (1987). Strategic Marketing Problems: Cases and comments. Allyn And Bacon, Inc.
Chicago Style (17th ed.) CitationKERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Allyn And Bacon, Inc, 1987.
MLA (8th ed.) CitationKERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Allyn And Bacon, Inc, 1987.
Warning: These citations may not always be 100% accurate.