APA (7th ed.) Citation

BUSKIRK, R. H. (1961). Principles of Marketing: The management view. Holt, Rinehart and Winston, Inc.

Chicago Style (17th ed.) Citation

BUSKIRK, Richard H. Principles of Marketing: The Management View. Holt, Rinehart and Winston, Inc, 1961.

MLA (8th ed.) Citation

BUSKIRK, Richard H. Principles of Marketing: The Management View. Holt, Rinehart and Winston, Inc, 1961.

Warning: These citations may not always be 100% accurate.