APA (7th ed.) Citation

ENIS, B. M. (1974). Marketing Principles: The management process. Goodyear.

Chicago Style (17th ed.) Citation

ENIS, Ben M. Marketing Principles: The Management Process. Goodyear, 1974.

MLA (8th ed.) Citation

ENIS, Ben M. Marketing Principles: The Management Process. Goodyear, 1974.

Warning: These citations may not always be 100% accurate.