APA (7th ed.) Citation

MCCARTHY, E. J. (1991). Application in Basic Marketing: Clippings from the populer business press. Irwin.

Chicago Style (17th ed.) Citation

MCCARTHY, E. Jerome. Application in Basic Marketing: Clippings from the Populer Business Press. Irwin, 1991.

MLA (8th ed.) Citation

MCCARTHY, E. Jerome. Application in Basic Marketing: Clippings from the Populer Business Press. Irwin, 1991.

Warning: These citations may not always be 100% accurate.