APA (7th ed.) Citation

LUSCH, R. F. (1987). Principles of Marketing. Kent Publishing Company.

Chicago Style (17th ed.) Citation

LUSCH, Robert F. Principles of Marketing. Kent Publishing Company, 1987.

MLA (8th ed.) Citation

LUSCH, Robert F. Principles of Marketing. Kent Publishing Company, 1987.

Warning: These citations may not always be 100% accurate.