APA (7th ed.) Citation

ZIKMUND, W. G. (1984). Marketing. John Wiley & Sons.

Chicago Style (17th ed.) Citation

ZIKMUND, William G. Marketing. John Wiley & Sons, 1984.

MLA (8th ed.) Citation

ZIKMUND, William G. Marketing. John Wiley & Sons, 1984.

Warning: These citations may not always be 100% accurate.