CZEPIEL, J. A. Competitive Marketing Strategy. Prentice-Hall.
Chicago Style (17th ed.) CitationCZEPIEL, John A. Competitive Marketing Strategy. Prentice-Hall.
MLA (8th ed.) CitationCZEPIEL, John A. Competitive Marketing Strategy. Prentice-Hall.
Warning: These citations may not always be 100% accurate.