APA (7th ed.) Citation

SHIMP, T. A. Promotion Management and Marketing Communications. Harcourt Brace Javanovich, Publishers.

Chicago Style (17th ed.) Citation

SHIMP, Terence A. Promotion Management and Marketing Communications. Harcourt Brace Javanovich, Publishers.

MLA (8th ed.) Citation

SHIMP, Terence A. Promotion Management and Marketing Communications. Harcourt Brace Javanovich, Publishers.

Warning: These citations may not always be 100% accurate.