APA (7th ed.) Citation

BOYD, J. Marketing Research: Text and cases. Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

BOYD, JR. Marketing Research: Text and Cases. Richard D. Irwin, Inc.

MLA (8th ed.) Citation

BOYD, JR. Marketing Research: Text and Cases. Richard D. Irwin, Inc.

Warning: These citations may not always be 100% accurate.