APA (7th ed.) Citation

KERIN, R. A. Strategic Marketing Problems: Cases and comments. Allyn And Bacon, Inc.

Chicago Style (17th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Allyn And Bacon, Inc.

MLA (8th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Allyn And Bacon, Inc.

Warning: These citations may not always be 100% accurate.