APA (7th ed.) Citation

KERBY, J. K. Essentials of Marketing Management. South-Western Publishing Co.

Chicago Style (17th ed.) Citation

KERBY, Joe Kent. Essentials of Marketing Management. South-Western Publishing Co.

MLA (8th ed.) Citation

KERBY, Joe Kent. Essentials of Marketing Management. South-Western Publishing Co.

Warning: These citations may not always be 100% accurate.