APA (7th ed.) Citation

MCCARTHY, E. J. Basic Marketing: A managerial approach. Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

MCCARTHY, E. Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, Inc.

MLA (8th ed.) Citation

MCCARTHY, E. Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, Inc.

Warning: These citations may not always be 100% accurate.