APA (7th ed.) Citation

HEPNER, H. W. Effective Advertising. McGraw-Hill Book Company, Inc.

Chicago Style (17th ed.) Citation

HEPNER, Harry Walker. Effective Advertising. McGraw-Hill Book Company, Inc.

MLA (8th ed.) Citation

HEPNER, Harry Walker. Effective Advertising. McGraw-Hill Book Company, Inc.

Warning: These citations may not always be 100% accurate.