BELCH, G. E. Advertising and Promoting: An integrated marketing communications perspective. McGraw-Hill International Edition.
Chicago Style (17th ed.) CitationBELCH, George E. Advertising and Promoting: An Integrated Marketing Communications Perspective. McGraw-Hill International Edition.
MLA (8th ed.) CitationBELCH, George E. Advertising and Promoting: An Integrated Marketing Communications Perspective. McGraw-Hill International Edition.
Warning: These citations may not always be 100% accurate.