APA (7th ed.) Citation

WALKER, J. Marketing Strategy: A decision-focused approach, seventh edition. Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

WALKER, JR. Marketing Strategy: A Decision-focused Approach, Seventh Edition. Irwin/McGraw-Hill.

MLA (8th ed.) Citation

WALKER, JR. Marketing Strategy: A Decision-focused Approach, Seventh Edition. Irwin/McGraw-Hill.

Warning: These citations may not always be 100% accurate.