WALKER, J. Marketing Strategy: A decision-focused approach, seventh edition. Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationWALKER, JR. Marketing Strategy: A Decision-focused Approach, Seventh Edition. Irwin/McGraw-Hill.
MLA (8th ed.) CitationWALKER, JR. Marketing Strategy: A Decision-focused Approach, Seventh Edition. Irwin/McGraw-Hill.
Warning: These citations may not always be 100% accurate.