APA (7th ed.) Citation

MOWEN, J. C. (1990). Consumer Behavior, Second Edition. MacMillan Publishing Company.

Chicago Style (17th ed.) Citation

MOWEN, John C. Consumer Behavior, Second Edition. MacMillan Publishing Company, 1990.

MLA (8th ed.) Citation

MOWEN, John C. Consumer Behavior, Second Edition. MacMillan Publishing Company, 1990.

Warning: These citations may not always be 100% accurate.