APA (7th ed.) Citation

MOWEN, J. C. (1987). Consumer Behavior. MacMillan Publishing Company.

Chicago Style (17th ed.) Citation

MOWEN, John C. Consumer Behavior. MacMillan Publishing Company, 1987.

MLA (8th ed.) Citation

MOWEN, John C. Consumer Behavior. MacMillan Publishing Company, 1987.

Warning: These citations may not always be 100% accurate.