APA (7th ed.) Citation

RAPP, S. (1987). Maxi Marketing ; The New Direction in Promotion, Advertising and Marketing Strategy. McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

RAPP, Stan. Maxi Marketing ; The New Direction in Promotion, Advertising and Marketing Strategy. McGraw-Hill Book Company, 1987.

MLA (8th ed.) Citation

RAPP, Stan. Maxi Marketing ; The New Direction in Promotion, Advertising and Marketing Strategy. McGraw-Hill Book Company, 1987.

Warning: These citations may not always be 100% accurate.