APA (7th ed.) Citation

KOTLER , P. (1984). Marketing Essentials. Prentice Hall, Inc.

Chicago Style (17th ed.) Citation

KOTLER , Philip. Marketing Essentials. Prentice Hall, Inc, 1984.

MLA (8th ed.) Citation

KOTLER , Philip. Marketing Essentials. Prentice Hall, Inc, 1984.

Warning: These citations may not always be 100% accurate.