KOTLER , P. (1987). Marketing Management ; Analysis, Planning, Implementation and Control, 5th. Ed. Prentice-Hall of India Private Limited.
Chicago Style (17th ed.) CitationKOTLER , Philip. Marketing Management ; Analysis, Planning, Implementation and Control, 5th. Ed. Prentice-Hall of India Private Limited, 1987.
MLA (8th ed.) CitationKOTLER , Philip. Marketing Management ; Analysis, Planning, Implementation and Control, 5th. Ed. Prentice-Hall of India Private Limited, 1987.
Warning: These citations may not always be 100% accurate.