APA (7th ed.) Citation

GUILTINAN, J. P. (1982). Marketing Management ; Strategies and Programs. McGraw-Hill International Book Company.

Chicago Style (17th ed.) Citation

GUILTINAN, Joseph P. Marketing Management ; Strategies and Programs. McGraw-Hill International Book Company, 1982.

MLA (8th ed.) Citation

GUILTINAN, Joseph P. Marketing Management ; Strategies and Programs. McGraw-Hill International Book Company, 1982.

Warning: These citations may not always be 100% accurate.