APA (7th ed.) Citation

MACNEAL, J. U. (1992). Kids as Customers ; A Handbook of Marketing to Childrens. Lexington Books.

Chicago Style (17th ed.) Citation

MACNEAL, James U. Kids as Customers ; A Handbook of Marketing to Childrens. Lexington Books, 1992.

MLA (8th ed.) Citation

MACNEAL, James U. Kids as Customers ; A Handbook of Marketing to Childrens. Lexington Books, 1992.

Warning: These citations may not always be 100% accurate.