ZAICHKOWSKY, J. L. (1995). Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues. Quorum Books.
Chicago Style (17th ed.) CitationZAICHKOWSKY, Judith Lynne. Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues. Quorum Books, 1995.
MLA (8th ed.) CitationZAICHKOWSKY, Judith Lynne. Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues. Quorum Books, 1995.
Warning: These citations may not always be 100% accurate.