Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues

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Main Author: ZAICHKOWSKY, Judith Lynne
Format: TEXT
Published: Quorum Books 1995
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spelling oai:jogjalib.com:310BKE0005212016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaDefending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal IssuesZAICHKOWSKY, Judith LynneQuorum Books1995TEXT658.827 / Jud / q
institution Universitas Sanata Dharma
collection Perpustakaan Yogyakarta
description
format TEXT
author ZAICHKOWSKY, Judith Lynne
spellingShingle ZAICHKOWSKY, Judith Lynne
Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues
author_facet ZAICHKOWSKY, Judith Lynne
author_sort ZAICHKOWSKY, Judith Lynne
title Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues
title_short Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues
title_full Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues
title_fullStr Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues
title_full_unstemmed Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues
title_sort defending your brand against imitation; consumer behavior, marketing strategies, and legal issues
publisher Quorum Books
publishDate 1995
callnumber-raw 658.827 / Jud / q
callnumber-search 658.827 / Jud / q
_version_ 1747909550650949632