APA (7th ed.) Citation

ZIKMUND, W. G. (1991). Exploring Marketing Research, 4th. Ed. Dryden.

Chicago Style (17th ed.) Citation

ZIKMUND, William G. Exploring Marketing Research, 4th. Ed. Dryden, 1991.

MLA (8th ed.) Citation

ZIKMUND, William G. Exploring Marketing Research, 4th. Ed. Dryden, 1991.

Warning: These citations may not always be 100% accurate.