Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets

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Main Author: MARCONI, Joe
Format: TEXT
Published: S. Abdul Majeed & Co. 1994
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spelling oai:jogjalib.com:310BKE0007452016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaBeyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New MarketsMARCONI, JoeS. Abdul Majeed & Co.1994TEXT658.8 / Joe / s
institution Universitas Sanata Dharma
collection Perpustakaan Yogyakarta
description
format TEXT
author MARCONI, Joe
spellingShingle MARCONI, Joe
Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
author_facet MARCONI, Joe
author_sort MARCONI, Joe
title Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
title_short Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
title_full Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
title_fullStr Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
title_full_unstemmed Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
title_sort beyond branding; how savvy marketers build brand equity to create products and open new markets
publisher S. Abdul Majeed & Co.
publishDate 1994
callnumber-raw 658.8 / Joe / s
callnumber-search 658.8 / Joe / s
_version_ 1747909596806119424