KOTLER , P. (1988). Marketing Management: Analysis, Planning, Implementation and Control, 6th Ed. Prentice Hall, Inc.
Chicago Style (17th ed.) CitationKOTLER , Philip. Marketing Management: Analysis, Planning, Implementation and Control, 6th Ed. Prentice Hall, Inc, 1988.
MLA (8th ed.) CitationKOTLER , Philip. Marketing Management: Analysis, Planning, Implementation and Control, 6th Ed. Prentice Hall, Inc, 1988.
Warning: These citations may not always be 100% accurate.