APA (7th ed.) Citation

WEST, A. (1988). Cases in Marketing Techniques: Analysis, Alternative, Action. Paul Chapman Publishing Ltd.

Chicago Style (17th ed.) Citation

WEST, Alan. Cases in Marketing Techniques: Analysis, Alternative, Action. Paul Chapman Publishing Ltd, 1988.

MLA (8th ed.) Citation

WEST, Alan. Cases in Marketing Techniques: Analysis, Alternative, Action. Paul Chapman Publishing Ltd, 1988.

Warning: These citations may not always be 100% accurate.